Trusted by the Largest Family Law Firms in the Country
27+
The average client gets 27+ sales per month.
$250M+
We have generated $250M+ in revenue for our clients.
5+
We work with 5+ of the largest 8-figure Family Law Firms in the nation
Real Video Content from Family Law Firms
Growing with Empirical360
Unfiltered Clips From Firms Doing Things Differently.
The Problem
Burned by Agencies.
No Attribution.
Leads Not Converting.
- Paid search spend with zero ROI visibility
- Intake leaking qualified leads every week
- Agencies reporting vanity metrics, not revenue
- No idea which channel is actually working
You've tried the $5K/month retainer. You've run Google Ads. You've hired someone who "does social." And still — you can't tell which of those actually brought in a paying client.
That's not a marketing problem. That's a systems problem. And it's costing you tens of thousands every year and 7 figures in opportunity cost.
What We Do
ScaleIQ Monitors Every System in Your Firm's Growth Pipeline.
We identify the single bottleneck in your client acquisition system and fix it. Not 10 services — one answer, applied with precision across four areas.
Marketing
We manage and optimize the channels that bring qualified leads into your firm. ScaleIQ tracks performance across every campaign and ties each channel directly to retained cases — not just clicks.
Intake Analysis
ScaleIQ listens to and scores every intake call your firm receives. We surface where calls are being lost — before they ever become consultations — so nothing slips through the cracks.
Sales Analysis
ScaleIQ tracks what happens after a consultation is booked. We analyze why prospects don't sign, what it's costing you per unconverted consultation, and where the breakdown in your close process is occurring.
Coaching Based on What ScaleIQ Finds
The analysis only matters if something changes. Once ScaleIQ identifies the gap, we coach your intake and sales team to close it — with scripts, call reviews, and live training informed by your firm's actual data.
ScaleIQ Intelligence Platform
Four Intelligence Modules. One Clear Directive. Built for Family Law.
ScaleIQ is our proprietary internal AI software. It sits across your entire pipeline and surfaces the data your firm has never had visibility into — until now.
Channel-Level Revenue Clarity
See exactly which marketing sources are producing retained cases — not just leads. Every dollar traced from ad click to signed retainer.
Intake Call Intelligence
Every call is analyzed, graded, and tied to booking performance. You'll know which intake reps are converting and why others aren't.
Sales Breakdown Analysis
Understand why consultations don't convert and how much it's costing you. Not guesses. Hard numbers with a clear fix attached.
Weekly Growth Directive
A clear, prioritized action plan based on your current constraint delivered every week. Stop wondering what to work on. Start signing more cases.
The Family Law Growth
Podcast
Real Growth,
Real Firms,
Real Results
The $0 to 8-Figure
Experiment
Building a Family Law Firm to $20M...
Systems & Sales for Family Law ...
Zero to $20M in 4.5 Years: The Family Law...
How it Works
Simple.Systematic.Scalable.
Three phases. No guessing. No wasted spend.
Diagnose
We audit your full acquisition system — ads, SEO, intake, CRM, and call recordings — and identify the single highest-impact constraint holding your firm back. You'll know exactly what the problem is within 48 hours.
Activate
Based on your diagnostic results, we build a plan targeting your specific constraint. This is not a templated package — it's a direct response to what ScaleIQ found in your pipeline. You know exactly what we're fixing and why..
Scale
We connect ScaleIQ to your systems—your ad accounts, CRM, and intake call recordings—and activate your first weekly directive. Most firms are fully onboarded within two business days and have their first directive within the first week.
Client Proof
Client Proof, Don't Take Our Word For It.
Hear From the Family Law Firms We Work With Directly.
Hannah H.
Chris A.
Meghan Freed
Case Studies
What Happens When You Find the Constraint.
Tampa Divorce
The constraint: The firm was generating leads but couldn't convert them at the volume needed to scale. Cost per case was too high to sustain growth.
What we did: Rebuilt the full acquisition funnel — tightened ad targeting, improved lead quality, and aligned the intake process to close more of the right cases.
The result:
+300%
300% Increase in Revenue.
Module applied:
Full-Funnel Growth System
Hannah Hembree Bell — Hembree Bell Law
The constraint: The firm had a strong reputation but lacked the systems to turn marketing into consistent, predictable growth.
What we did:Built out a complete digital growth strategy — content, paid ads, and lead nurture working together. Gave the firm a scalable engine instead of one-off wins.
The result:
10x
10x Growth in 3 years.
Same firm. Bigger system.
Module applied:
Full-Funnel Growth System
Teresa De Ford - De Ford Law Firm
The constraint: The firm was at a consistent 1.5M Run Rate, without a clear plan to scale or grow.
What we did: Rebuilt targeting and budget allocation by channel, improved lead-to-close systems, and scaled spend as performance data proved out.
The result:
$7.2M
Grew from $1.5M to a $7.2M run rate — closing 30–40 cases monthly, hitting record case values, and actively scaling to 2x budget.
Module applied:
Full-Funnel Growth System
This Is What Scaling Actually Looks Like
Not theory. Not hype. Just real firms winning.
Anyone Can Claim Results. We Can Prove Them.
Anyone can claim results. We can show them. After working with hundreds of family law firms across the country — from solo practitioners trying to get their first consistent lead flow to multi-attorney practices scaling past seven figures — we've accumulated something no other agency in this space can match: a track record that's wide, deep, and completely verifiable.
These aren't cherry-picked wins from our best month. This is what happens when you apply a system that's been tested, refined, and proven across more family law firms than any other marketing agency operating today. Real firms. Real markets. Real numbers. No asterisks.
Hannah H.
Stephen W.
FoxTrot Family law
Christopher W.
Word Family Law Group
Holly Y.
Youngblood law
Hannah H.
Authority & Education
We're the Educators in
Family Law Marketing Not Just the Vendors.
We're invested in this industry. Here's where you can find us.
Podcast
We publish monthly episodes breaking down what's actually working in family law marketing — intake scripts, attribution, growth constraints, and operator interviews. Hosted by Elliot Alicea.
Workshops
Live workshops where family law firms learn how to scale — and get their specific questions answered by marketing experts.
Sales Training
Daily sales call training where we show you how to convert more leads into retained clients.
Who We Are
Lives Changed, Built for Family Law Firms, we've been burned by agencies and want to be different!
Empirical360 was founded in 2019 by Elliot Alicea after watching a high-performing family law firm lose 40% of their potential clients to a broken intake process. The firm had great attorneys and a real marketing budget — but nobody could see where revenue was breaking down.
ScaleIQ is what we built to solve that problem. Today, our team works exclusively with family law firms across the United States — no other practice area, no other industry.
Erik Alicea
Co-Founder
Elliot Alicea
Co-Founder