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Family Law Marketing | How To Target Uncontested Divorce Clients
My name is Elliot Alicea, co-founder of Empirical360 (a legal marketing agency). In this blog, I...
Estate Planning Marketing | This Is Why You Can’t “Automate” Your Firm
One thing that we know estate planning attorneys are hearing all the time in advertising is...
How Lawyers Can Squeeze More Out Of Their PPC Budgets
Many lawyers are nervous to really be aggressive with their PPC (pay per click) advertising on...
Should Lawyers Prioritize PPC or SEO?
SEO or PPC? It’s a big question for lawyers who want more traffic and more leads, especially...
9 Common Web Design Mistakes Lawyers Make
In today’s digital world, having a website is essential…but all websites are not created...
How Family Lawyers Can Niche Down For More Effective ROI
My name is Elliot Alicea. I’m the co-founder of Empirical360, a legal marketing agency that works...
3 Ways Lawyers Can Segment Their Google Ads Accounts
For any attorney, no matter what specialty, we would argue that PPC – pay-per-click advertising on...
How Lawyers Can Use Call-Only Ads To Get More Phone Calls & Lower Costs
Legal PPC is extremely expensive because the competition is so high. Luckily for attorneys looking...