If you are a local or national company owner, you are constantly looking to increase your company’s influence. With all of the marketing options available, you may be wondering if Google is the right place to advertise. Can you generate enough clients or business using their search engine? How much will AdWords cost you? How do you even find out the answers to these questions?
Answer: The Google Keyword Planner, the free tool that can tell you all this and more.
What is it?
The Keyword Planner is a tool that gives you great insights into how to optimize your website to drive traffic and gain conversions. Google provides it for FREE! This interface has many different functions, but for simplicity’s sake, in this blog post we will just stick to search volume, click forecasts, and cost.
This is the foundation for any business looking to advertise using Google AdWords. The Google Keyword Planner has all of the historical data for every search conducted on Google in every location. It shows you how many times specific terms are searched on Google. It also shows you how much you might pay per click and it will estimate how many clicks per day you can receive if you were to use Google AdWords. One main feature is the ability to limit the areas where you would be willing to advertise. The information you receive from the Keyword Planner is more than enough to determine whether or not you should advertise using a search engine.
Where to start?
First, you have to create a Google AdWords Account, which requires you to have a Gmail account also.
Step 1: Login into your Gmail account
Step 2: Go to www.adwords.google.com to get started. After you complete inputting all of your campaign information, you should see a screen.
Step 3: Now click on the link labeled “Tools” in the top navigation (a drop down menu should appear). Click on the link labeled “Keyword Planner”. You should then see another screen.
Decoding the Keyword Planner:
The information you are seeing now is probably a bit overwhelming, but relax- it is actually very straightforward! There are only 4 columns you need to focus on.
Search Terms Column
This column is exactly what it sounds like- the search terms your potential customers have typed into Google when they look for the services your business has to offer.
Avg. Monthly Searches Column
This column shows how many times that specific search term is searched on Google per month.
This column tells you how competitive the term is on AdWords. Words that have high competition indicate that businesses actively compete for these keywords and they are likely to gain conversions.
This is how much Google recommends you bid on these keywords in order for your company to show on the sponsored ad spots. This amount is not necessarily how much you will pay per click, but it is a possibility. The higher the cost, the higher quality of the keyword, and higher likelihood it is that keyword will bring in business.
Step 5: Hover your mouse over the keyword you decide on. This will reveal a blue button with arrows (the “add it to plan” button). Click on it. You can also choose any of the related keywords Google suggests for your business and add them to the plan.
When it comes to cost analysis, you want to see how much it will cost you per day to spend. From there, you can work out hypothetical conversion rates on your website and how much each customer is worth to you to see if you can generate a positive ROI on AdWords. Empirical360 does this for you for free if you are interested in advertising on Google AdWords. Let us help!
Elliot Alicea – Author
Co-Founder of Empirical360
Elliot is a Co-Founder of Empirical 360 and is extremely passionate about creating highly effective marketing campaigns. He places ROI above all else!
Shea Duncan – Contributor
Lead Content Producer
Shea is an expert content writer and is a classic literary nerd! She loves writing highly engaging content and has a knack for making it convert!