2 Growth Hacks for Plastic Surgeons This Holiday Season
If you’re a plastic surgeon trying to grow your practice using paid search engine marketing (also known as pay-per-click advertising, or PPC), the holidays are an optimal time to attract new patients!
People are already in the purchase mindset. Because the holidays involve so much socializing and travel, they are also devoting a lot of time, energy, and thought to their appearance. And they are browsing online more than any other time of the year. This may be your best chance to connect with potential patients and encourage them to convert.
But the fact that it’s the holidays means that they will also be constantly bombarded with ads; it’s other retailers’ best chance to get them to convert, too.
You have a distinct advantages when it comes to cutting through the clutter and getting their attention, however. Most of the ads they will be getting will be purely for retail products, so an ad for a cosmetic or medical procedure will stand out if you use the right ad copy and value propositions.
Here are two creative campaign types you can run during the holiday season:
1. Specific holiday deals
People are eager to find deals for Black Friday, Cyber Monday, Christmas, and New Year’s. They actively look for them. Anyone gets excited about maximizing their savings.
Because plastic surgery procedures or treatments can be expensive, which may be a deterrent to new patients, running holiday specials on lower ticket items (“New Year, New You: Rejuvenate Your Face with 15% Off Botox Injections”; “Save Your Skin with 10% Off Dermal Fillers All December Long”; “Black Friday Specials on Cosmetic Eyelid Surgery”; “Give the Gift of Beauty This Christmas: 10% Off Your First Facelift”) is a great way to get new patients in the door.
Once they are in your office, you can build a relationship with them and tell them about more expensive treatments and procedures.
People love the idea of winning free stuff. When you host a giveaway, you entice searchers to enter (provide an email address, or perform certain actions like sharing your social post or page) and choose one or more winners to receive a prize. In plastic surgery, that prize may be a greatly reduced cosmetic procedure (“50% off volumizing lip fillers”) or indirectly related item (“1 year’s supply of our premium anti-wrinkle cream and exfoliating cleanser to keep your face looking vibrant”).
Both types of campaigns can be run using search engines such as Google or Bing or through social media platforms like Facebook and Instagram. Because plastic surgery is about looks, visually appealing content in these ads and on your site will go a long way in acquiring new patients.
Have questions about more marketing tips for plastic surgeons beyond the holidays? We’ve got you covered! Empirical360 is a Google Premier Partner who specializes in managing ads for plastic surgeons and other medical professionals. We know what it takes to get a high return on your investment and grow your practice! Contact us today for a free consultation.
Shea Duncan - Author
Director of Content Marketing
Shea is an expert content writer and is a classic literary nerd! She loves writing highly engaging content and has a knack for making it convert!