Paid Search Engine Marketing

What Is
Paid SEM

Change the dynamic between you and your customers.

There are more than 2.5 million Google searches per minute. Many of those searches are by users looking for services your company offers. If you could somehow identify those users, and then arrange to be the first result they see? Imagine how dramatically you would increase revenue!

This is exactly what Paid SEM, or Paid Search Engine Marketing, is—the opportunity to introduce your business to people that are most likely to become clients, by advertising on popular search engines for specific keywords related to your products or services. Empirical360 can create effective campaigns based on your needs that will cut through the clutter and bring your customers straight to you.

Case Studies

Florida Blue

Insurance Marketing

Medicare Supplement

Insurance Marketing



How Does
Paid SEM Work?

See immediate results from qualified traffic.

Empirical360’s extensive experience gives us the knowledge we need to create carefully structured campaigns that hone in on your desired audience. Do you want to target users in a certain location, who are within a certain age range? Or maybe you want to drive more users to a new service you’re offering? Our team of experts can craft well-designed ads that will appear whenever someone searches for a keyword that we track. When a user then clicks on your ad, they are taken to a landing page that is built to turn that visitor into a customer. And the best part? SEM is also known as PPC, or “pay-per-click” advertising; you only pay when a user clicks your ad, meaning you’re guaranteed results on your investment.

Are You Ready
To Get Started?