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Apple Podcasts
The Family Law Growth
Podcast
The growth system that makes family law firms scale profitably
From Solo to Multi 7-Figures
Scaling to Eight Figures With Bob Tharp...
Systems & Sales for Family Law ...
Zero to $20M in 4.5 Years: The Family Law...
From Solo to Multi 7-Figures
Why it’s different
The Only Podcast For Family Law Firms That Want To Scale
No fluff. No vague advice. No guests coasting on a decade-old reputation. Just real strategies from attorneys who are actively growing their firms right now.
The family law marketing space is full of noise. Motivational quotes. High-level “mindset” episodes. Guests who sound impressive until you ask them what they actually did last quarter — and get silence. We got tired of it. So we built the show we always wanted to listen to.
We Go Deep on Tactics — Not Theory
Every episode is built around specific, actionable strategies. What channel. What budget. What creative. What intake script. What changed. We don’t let guests stay at 30,000 feet. We drag them down to ground level where the real work happens.
We Vet Every Single Guest
If you’re not actively growing a family law firm right now, in this market, with these ad costs and this competitive landscape — you don’t get a seat at the table. We don’t book guests based on reputation. We book them based on results.
We Ask the Questions Other Hosts Won’t
How much did you actually spend? What was your cost per retained client? What completely failed? What would you never do again? We push for the answers that are actually useful — not the polished version of the story.
We Cover the Pitfalls, Not Just the Wins
The most valuable thing a growing firm can learn isn’t what worked — it’s what burned someone else’s budget before they figured it out. We talk about the failures, the expensive mistakes, and the traps that are still catching firms today.
Your hosts
We’ve been in the trenches for over a decade. We’ve earned the right to ask hard questions.
When we’re not featuring guests, it’s just us — two operators who have spent more than $200 million in ad spend helping hundreds of law firms grow. No fluff, no ego. Just the things that actually matter.
Elliot Alicea
Co-founder, Empirical360
Elliot Alicea has spent the last decade in the trenches of legal marketing — not as a consultant who advises from the sidelines, but as an operator who has personally overseen campaigns for hundreds of law firms across dozens of practice areas. Before Empirical360 specialized in family law, he had already seen every growth mistake, every budget trap, and every intake breakdown that a law firm can make.
Elliot brings the same direct, no-excuses approach to the podcast that defines Empirical360’s client work: ask the hard question, demand a real answer, move on to what’s actually useful.
Erik Alicea
Co-founder, Empirical360
Erik has a simple filter for everything: does it produce revenue, or doesn’t it? After more than a decade running marketing for law firms across multiple practice areas — and watching the family law space evolve from a low-competition market to one of the most competitive in legal — he built Empirical360 to answer the question that no other agency was asking honestly: what’s your actual cost per retained client, and how do we lower it?
On the podcast, Erik plays the role he plays in every client relationship — the person in the room who refuses to accept a vague answer and keeps pushing until the conversation gets genuinely useful.
$200M+ in ad spend. Hundreds of firms. One obsession: results.
Zero Tolerance for
Vanity Metrics
Impressions, clicks, and “brand awareness” don’t pay your rent. Every conversation comes back to retained clients and revenue. Period.
Built in the Real Market
Not the Easy ONE
They’ve marketed law firms through the years when it was easy and the years when it got hard. They know the difference — and they only talk about what works now.
Allergic to Bullsh*t
If an agency, tactic, or vendor is overpromising and underdelivering, they’ll say so — by name if necessary. The family law space deserves better than the noise it’s been given.