Social Media Marketing

What Is
Social Media Marketing?

Legitimize your company and create brand loyalty.

Studies have shown that today’s 1.7 billion social media users are more likely to check out a company’s Facebook or Instagram page first, rather than going directly to its website. Social media serves as your first impression.

If you want to get people to consume your product or service, having a vibrant presence is essential; you need appealing and creative content, a strategy for posting and for social listening, and a clear message. Because advertising through social media channels is cheaper than advertising through search engines, you can reach a wider audience for less. If you’re not quite sure where to start, or don’t have enough time to manage your social media, we’ve got you covered—Empirical360 knows exactly how to take your social media to the next level.

Case Studies

Florida Blue

Insurance Marketing

Medicare Supplement

Insurance Marketing



How Does
Social Media Marketing Work?

Be more than just relevant—be captivating.

The biggest mistake businesses make when it comes to social media marketing is forgetting the key word is social. People go on social media to relax and have fun—they go to be entertained, not to listen to a sales pitch. If you are only providing your followers with content you want them to see and not content they want to see, they’re going to lose interest, and you’re going to lose sales. Empirical360 works with you to create a savvy content strategy based on what you want to communicate and what audience you want to target (married couples, dog-lovers, residents of big cities, etc.) We generate all content with a similar style guide to retain brand consistency, and we help you track your results so you can be confident that your social media efforts are making a difference!

Are You Ready
To Get Started?