Year in Review
Looking back at the spectacular year we had and looking forward to 2020
2019 was the biggest year yet for Empirical360. (We still can’t quite believe everything that happened, actually happened!)
We’ve worked incredibly hard this year to accomplish our goals and grow our business, so we’re taking the time to celebrate the milestones we’ve reached this year and reflect on the wins and lessons. We’re also busy dreaming about what the new year will hold for our agency! We wanted to share all of this with you, because we’re incredibly grateful to you for keeping up with us!
What We Accomplished
Just like last year, we don’t just generalize how the year went based on feelings. At Empirical360, we’re all about the numbers! Our results are data-based. Here are a few stats that our team calculated to assess the quality of our performance this year:
Landing Pages Built
Team Members Added
Google Ad Accounts Managed
Google Ad Spend Managed
Users Who Clicked Our Ads
Those numbers are impressive on their own, but when you compare them to last year’s numbers it’s even more of an accurate picture of what we’ve accomplished this year. Last year, we managed $2,954,791.78 in Google ad spend. That’s six million less than this year. We added 10 accounts, 3 employees, and achieved something we’ve dreamed of since we started our company:
We Became a Google Premier Partner!!!
In what was perhaps our biggest accomplishment to date, Google named Empirical360 as a Premier Partner! We wrote a celebratory blog post here, but in case you missed it, basically this means that they consider us as one of the few leading agencies in the world. Only a select number of agencies are awarded Premier Partner status, and it must be earned, not bought. You have to meet rigorous criteria for spend, education, expertise, results, and experience, showing that you are trained in Google’s best practices and use them to consistently produce client revenue. Not only did we become a Google Premier Partner, but we also achieved all four of their product specialization areas (search marketing, display advertising, Google shopping, and video advertising). We’ve been communicating with our new dedicated support team to help us grow our accounts!
Hear from the Team
We asked each of our team members to think back on this year and answer three questions: (it’s crazy to think we started out as two guys working from home and are now a team of 7 people! Our newest addition to the E360 Fam, Amanda, just got here last week so we’ll let you get to know her more in the new year!)
What would you consider our biggest win in 2020, as a company?
What is your biggest learning takeaway from this year?
What excites you most about Empirical360 in 2019?
Cheers to 365 new opportunities to grow!
“Life moves pretty fast. If you don’t stop to look around once in awhile, you could miss it.” -Ferris Bueller
Happy New Year from Empirical360! We can’t wait to see what 2020 will bring!